gary fisher no link needed with a little extra

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Trek Drops Gary Fisher Brand
MILWAUKEE, US – Trek announces a dramatic change in its brand strategy. As off immediately the icon brand Gary Fisher will disappear from the bike shops. The reason for this change is that the brand Gary Fisher is no longer profitable.
According to Trek the volume of this high end segment is too small related to the costs of development, marketing and warranty.
The decision to drop the Gary Fisher brand is motivated by the dealers call for Trek 29-inch and Dual Sports models. Trek did not want to put engineers, product managers and designers for both brands parallel on 29-inch and Dual Sports projects.
The name Gary Fisher will not disappear from the market completely. The Gary Fisher Collection will be sold under the Trek brand and exclusively through Trek dealers worldwide. According to Trek, this new brand strategy is beneficial in terms of consumer exposure, availability through far more dealers than just the Gary Fisher dealers and larger marketing budgets.
The Trek - Gary Fisher Collection will feature a different look and graphic feel than the Trek mainline range. Trek will also differentiate both ranges in functionality. Gary Fisher is no longer the spokesman of just one brand, but has become the spokesman of the whole company.Published @ 16-06-2010

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i just got off a 33 minute phone call with some inside sources and they tell me that fisher is and will be associated with trek. the bottom line is that trek will be using fisher the man and product line in the future. what does that mean. well the fisher line hasn't always sold strong in the u.s. and with the world market opening up bottom line is that people want treks. we are talking about countries and people that had no money before and now they do. trek will be basically picking the brain of fisher for new ideas on the funkier side of things. fisher will have his influences played out in the trek line in the future. hopefully fisher and trek will stay together and we will see some awesome clothing and bike innovations that will make us all happy. don't forget that k. bontrager went through a similar situation back in the late 90's. time will tell the story.