gary fisher no link needed with a little extra

News
Trek Drops Gary Fisher Brand
MILWAUKEE, US – Trek announces a dramatic change in its brand strategy. As off immediately the icon brand Gary Fisher will disappear from the bike shops. The reason for this change is that the brand Gary Fisher is no longer profitable.
According to Trek the volume of this high end segment is too small related to the costs of development, marketing and warranty.
The decision to drop the Gary Fisher brand is motivated by the dealers call for Trek 29-inch and Dual Sports models. Trek did not want to put engineers, product managers and designers for both brands parallel on 29-inch and Dual Sports projects.
The name Gary Fisher will not disappear from the market completely. The Gary Fisher Collection will be sold under the Trek brand and exclusively through Trek dealers worldwide. According to Trek, this new brand strategy is beneficial in terms of consumer exposure, availability through far more dealers than just the Gary Fisher dealers and larger marketing budgets.
The Trek - Gary Fisher Collection will feature a different look and graphic feel than the Trek mainline range. Trek will also differentiate both ranges in functionality. Gary Fisher is no longer the spokesman of just one brand, but has become the spokesman of the whole company.Published @ 16-06-2010

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i just got off a 33 minute phone call with some inside sources and they tell me that fisher is and will be associated with trek. the bottom line is that trek will be using fisher the man and product line in the future. what does that mean. well the fisher line hasn't always sold strong in the u.s. and with the world market opening up bottom line is that people want treks. we are talking about countries and people that had no money before and now they do. trek will be basically picking the brain of fisher for new ideas on the funkier side of things. fisher will have his influences played out in the trek line in the future. hopefully fisher and trek will stay together and we will see some awesome clothing and bike innovations that will make us all happy. don't forget that k. bontrager went through a similar situation back in the late 90's. time will tell the story.

Gary fisher dropped by TREK???

Maybe Molnar will have the scoop, here's the article.

It was good to see everyone at the short track tonight.

Nice work by all those involved , Rouge Racing and Mtb. Depot, etc.

peace love and bicycle grease-Drewfus

the king fish - an interview with gary fisher

i'll start by saying i was very nervous before the start of this. i emailed gary, he replied and agreed to answer some questions. so, let's begin.

jm= molnar
gf= gary fisher

jm- hello gary john molnar, louisville dirt club.
gf- hello
jm- is this a good time or should i call back?
gf- no, lets do it.

jm- so what's your favorite beer?
gf- shhh, hmmm, that's a hard one. i like beer. there's a little beer bar down the street and they have lots of micro brews. toronados, i go there too much (he laughs)

jm- what's the one thing mountain bikers are doing and not doing for the sport?
gf- what we are doing is building lots of trails in north america and they are awesome trails.
what we are not doing is organizing, but that's the way we've always been...

jm- do you think 29er's are here to stay?
gf- yes, no doubt. germany was the last hold out. their rules are a little different on the world cup. they're on board now. 29er weight is getting better all the time.

jm- steel or aluminum?
gf- steel for longevity and economically is less expensive. aluminum for the weight and it's less expensive than carbon.

jm- what's with all the fish names, is it just because of your last name?
gf- yes.

jm- at any point did you and charlie kelly think "let's hang this up and go ride"?
gf- a few times, charlie is the one guy i totally trust. he invited me down to santa cruz tonight to see the sons of champlin. it's only about 8 miles but i've got other plans.

jm- thanks for your time, gary and have a good night.
gf- have a good night, and thanks.

one question i forgot to ask - if he had one day left to live, what trail would he pick to ride?

what a short but great conversation to have with an icon... good stuff.
gary is a cool guy... man, he's just one of us and that is everything.